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College of Business

BNAD Curriculum

ACCT 220 - Accounting I Financial

Darla Karnes, CPA, MAcc, Senior Lecturer

This course covers the basic concepts, principles and techniques used to generate accounting data and financial statements and to interpret and use the financial data to enhance decision making. Restriction: sophomore standing. 3 credit hours

ACCT 230 - Accounting II Managerial

Darla Karnes, CPA, MAcc, Senior Lecturer

This course covers the use of accounting information for managerial planning, control and decision making through budgeting, cost and variance analyses, and responsibility accounting. Restriction: sophomore standing. Accounting majors and minors must pass ACCT 220 with a grade of C or better. 3 credit hours

FIN 270 - The Legal and Social Environment of Business

Allan Karnes, CPA, MAcc, JD, Professor Emeritus

An examination of the legal, social, and political forces that influence business and businessmen. Particular attention to the role of law as an agency of social control in the modern business society. Restriction: sophomore standing or higher. 3 credit hours

FIN 330 - Introduction to Finance

Marc Morris, JD, PhD, Associate Professor

Study of issuance, distribution, and purchase of financial claims including the topics of financial management, financial markets, and financial investments. Prerequisites: ACCT 220, ACCT 230, ECON 240, ACCT/FIN/MGMT 208, MATH 139, and MATH 140. Restrictions: College of Business majors or minors, junior standing or higher; or departmental approval required. 3 credit hours

FIN 331 - Investments

Xiaoxin Beardsley, PhD, Associate Professor

Survey of the problems and procedures of investment management; types of investment risks; investment problems of the individual as well as the corporation. Prerequisite: FIN 330 with a grade of C or better. Restrictions: College of Business majors or minors, junior standing or higher; or departmental approval required. 3 credit hours

FIN 350 - Small Business Financing

Charles Hodges, PhD

Financing problems involved in raising venture capital, debt type funds, expansion funds, and government sponsored funding. Budgeting, working capital management, and fixed asset planning are covered. Prerequisites: ACCT 220, ACCT 230 and ECON 240. Restrictions: College of Business majors, junior standing or higher; or departmental approval required. 3 credit hours

MGMT 202 - Business Communications

Nancy Martin, PhD, Associate Professor

Cresting and managing written and oral administrative communications including the analysis, planning and practice of composing different types of internal and external communications in various administrative and business contexts. Prerequisite: ENGL 101 or ENGL 102. 3 credit hours

MGMT 208 - Business Data Analysis

Nancy Martin, PhD, Associate Professor

Uses of business data in policy formulation are discussed. Emphasis is placed on the conversion of raw information into statistics which are useful to the decision maker. Problems stress solution to questions typically raised in businesses. Prerequisite: MATH 139. 3 credit hours

MGMT 304 - Introduction to Management

Heath Keller, PhD, Associate Professor

Basic concepts of the administrative process are considered with emphasis on executive action to develop policy, direction, and control based on traditional and behavioral science approaches to decision making. Restrictions: College of Business majors or minors, junior standing; or departmental approval required. 3 credit hours

MGMT 318 - Production-Operations Management

John Goodale, PhD, Associate Professor

This course is an introduction to the design, planning, and control of manufacturing and service operations. Topical coverage includes operations strategy, process management, project management, Total Quality Management, and Just-in-time/Lean operations, as well as traditional techniques for facility location, layout, and inventory management. Prerequisite: MATH 139 or MATH 140, ACCT/FIN/MGMT 208. Restrictions: College of Business majors or minors, junior standing; or departmental approval required. 3 credit hours

MGMT 341 - Organizational Behavior

Dennis Nasco, PhD, Lecturer

The study of behavioral issues in management, including analyses of individual, group, and intergroup relations under a broad range of organizational settings. Includes discussion of theory, cases, and managerial applications. Prerequisite: accounting majors and minors must earn a grade of C or better in both ACCT 220 and ACCT 230. Restrictions: Accounting majors or minors, junior standing or higher. 3 credit hours

MGMT 345 - Computer Information Systems

Jim Nelson, PhD, Associate Professor

Integrates topics of management and organization, information, computers, and the systems approach. Emphasizes planning, design, and implementation of information systems to aid in knowledge work. Application of computer technologies to develop, manipulate, and analyze systems including enterprise resource planning systems. Hands-on problem solving is included. Restrictions: College of Business majors or minors, junior standing. 3 credit hours

MGMT 350 - Small Business Management

John Pearson, PhD, Professor

Identification of small business, its importance and relationship to the United States economy, and the opportunities and requirements unique to operation and management. Personal characteristics, interpersonal relationships, organizational systems, and decision-making processes are examined for their contribution to the success or failure of the firm. 3 credit hours

MGMT 380 - Managing Information Systems

Jim Nelson, PhD, Associate Professor

Management issues related to information and information technology that confront today’s diverse organizations. Topics include integration and use of information systems within organizations and organizational partners, business planning for information systems, legal and ethical considerations with information systems, social and technological trends. Restrictions: College of Business majors or minors, junior standing; or departmental approval required. 3 credit hours

MGMT 385 - Personnel and Human Resources Management

Dennis Nasco, PhD, Lecturer

An introduction to the development, application, and evaluation of policies, procedures, and programs for the recruitment, selection, development and utilization of human resources in an organization. Prerequisites: MATH 139, ACCT/FIN/MGMT 208 and MGMT 304 with a grade of C or better. Restrictions: College of Business majors or minors, junior standing; or departmental approval required. 3 credit hours

MGMT 446 - Leadership and Managerial Behavior

Greg Hoffeditz, PhD, Lecturer

This course will concentrate on leader and manager behavior at middle and upper organizational levels. Emphasis will be placed on leader and manager effectiveness and the factors that impact effectiveness. Prerequisite: MGMT 341 with a grade of C or better. Restrictions: College of Business major or minor, junior standing. 3 credit hours

MGMT 481 - Administrative Policy

Heath Keller, PhD, Associate Professor

Development of organizational strategies and policies within environmental and resource limitations. Emphasis upon the application and integration of basic principles from all areas of business. Prerequisites: MGMT 304, MGMT 318, FIN 330, and MKTG 304. Restrictions: College of Business majors or minors, senior standing3 credit hours

MKTG 304 - Marketing Management

Terry Clark, PhD, Dean and Professor

An introduction to issues involved in managing the firm’s marketing activities in a dynamic environment. Introduces and discusses how concepts such as branding, pricing, promotion, and distribution enhance customer value and satisfaction. Examines how firms leverage technology to improve the efficacy of both traditional and e-commerce marketing activities. Restrictions: College of Business majors or minors, junior standing or higher; or departmental approval required. 3 credit hours

MKTG 305 - Consumer Behavior

Mavis Adjei, PhD, Associate Professor

Examines the psychological and sociological factors that influence consumption and decision making. Studies the practical implications of consumer attitudes and behavior for such marketing activities as merchandising, market research, distribution, product development, pricing, branding, and e-commerce. Restrictions: College of Business majors or minors, junior standing or higher; or departmental approval required. 3 credit hours

MKTG 336 - International Business

John Fraedrich, PhD, Professor

Business activities of firms and social organizations are examined in an international/global environment. The course examines the fundamental concepts and principles of international/global business. It analyzes the marketing, finance, accounting, managerial, logistics, and production functions of international/global operations. It examines the changing technological environment as it impacts international/global business, including the realm of e-commerce. Prerequisite: MKTG 304 with a grade of C or better. Restrictions: College of Business majors or minors, junior standing or higher; or departmental approval required. 3 credit hours

MKTG 363 - Strategic Promotion Management

Cheryl Burke Jarvis, PhD, Professor

The planning and management of marketing communication activities including advertising, personal selling, sales promotion, public relations, packaging and branding. The emphasis in the course is on strategic issues rather than tactical details. A consulting project involving a real client is usually required. Prerequisite: MKTG 304 with a grade of C or better. Restrictions: College of Business majors or minors, junior standing or higher; or departmental approval required. 3 credit hours

MKTG 435 - International Marketing

John Fraedrich, PhD, Professor

Analysis of international operations. Emphasis on the factors influencing marketing to and within foreign countries and the alternative methods of operations open to international firms including e-commerce. Prerequisite: MKTG 304 with a grade of C or better. Restrictions: College of Business majors or minors, junior standing or higher; or departmental approval required. 3 credit hours

MKTG 463 - Advertising Management

Cheryl Burke Jarvis, PhD, Professor

Deals with advertising from the viewpoint of business management. Discussion of integrated marketing communication and problems of integrating advertising strategy into the firm’s total marketing program. Course discusses the role of advertising in different business environments such as technology driven markets and electronic commerce. Prerequisite: MKTG 304 and MKTG 363 with grades of C or better. Restrictions: College of Business majors or minors, junior standing or higher; or departmental approval required. 3 credit hours